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ROBOTS

Client: Science Museum

October 2017-travelling

Graphic Design: studio HB  

Exhibition Design: Drinkall Dean & Tim Hatley

Lighting: DALD

The environmental graphics were commissioned by the lead 3D designers Drinkall Dean and theatre designer Tim Hatley with lighting from DALD for 6 different sections exploring a 500 year history of humanoid robots. Each area delved into different periods of time from the 16th century, the industrial revolution, glorious technicolour movies, modern day research labs right through to interactive working robots.  

 

Our graphic approach took you through this timeline based narrative without creating pastiche themed areas or sections, we kept it simple and everyday but added drama and activity. The palette for the environmental graphics was taken from the optimum colours: red, green and blue inspired by the mode they were intended for: digital communication. We used it boldly, emphasising titles and panels in solid core coloured materials such as perspex and mirror. Alongside these we used light sheets, revealing bright white edges and exposed LEDs giving the graphics an optically sophisticated feel without loosing clarity. 

 

In the section where we need to communicate the science behind the research of creating Robots we commissioned Matt Blease to illustrate and communicate complex ideas of humanoid traits with everyday feelings and perfectly placed humour. 

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